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The Four Best Practices to Successful Prospecting

Using miEdge™, up-to-date, trusted business intelligence is critical to prospecting and lead generation strategies. How do you use that information to guarantee successful prospecting?

Prospecting is routinely viewed as an evil task and an incredible time sink by many professionals, but we all know you need to consistently fill the sales funnel with qualified leads to grow revenues. You can troll social media, access old or out of date information venues or hope that customer referrals will keep you afloat. Nothing replaces a trusted source of current business intelligence to find the companies that are ready to hear from you.

Download The Four Best Practices to Successful Prospecting

Case Studies

miEdge helps a broker agency win a new account worth $100k!

The Insurance industry seems to be under the constant pressure of change.  Changes in regulations, costs and services have impacted how a Broker Agency will keep their current clients and find new ones.

Transitioning from small groups to larger or vice versa is a common topic of conversation for employee benefit producers. Acquisition of new clients was previously accomplished through word of mouth referrals, but rising costs and fewer choices have created an environment that is sensitive to price and welcoming to competitive bids and services.

We recently had the opportunity to meet a long-time miEdge customer at the Workplace Renaissance in Florida, Dan Thompson, Healthcare Consultant and Advisor/Partner, Gulfshore Insurance.

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Learn How miEdge Turns a Cold Call Into A Warm Hand-Shake!

Finding the right prospect can be a challenge and always seems to take too much time. Let's face it, prospecting isn't what most of us want to spend our time on, but it is the most important activity required to grow and maintain your business.

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Latest News

miEdge and BenefitScape Forge Strategic Partnership

New Boston, NH – October 5th, 2017 - miEdge announced today a new strategic partnership has been formed with BenefitScape® to help Employee Benefit Consultants and Brokers take advantage of the opportunities created by the compliance requirements their clients are facing. miEdge is the leader in prospecting and data solutions for Insurance and Financial professionals. BenefitScape helps clients navigate the Affordable Care Act (ACA) Compliance and Reporting process and answer questions to help employers meet their ACA obligation to the IRS. BenefitScape, has over 10 years’ experience as a leader in ACA Compliance and Reporting.

The combined resources of the companies create an extensive base of sales tools and information that helps brokers secure and obtain clients. Through the partnership, miEdge brokers will continue to benefit from a comprehensive lead generation and prospecting platform along with exclusive access to the BenefitScape ACA Hotline. BenefitScape will provide a direct and unlimited connection to experienced ACA analysts; who will evaluate employer’s circumstances and provide answers to their questions.

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miEdge 5 Years After Winning NH, TechOut-Mike Cote's Business Editor's Notebook

Five years ago, miEdge™ founder Mark Smith had a fledgling startup with a few employees and a vision for what it could become. Judges for the New Hampshire High Tech Council's first TechOut competition believed in that vision and awarded Smith $50,000 as the first-place winner.

That investment gave Smith some relief with his cash flow and granted him access to a network of advisers who could provide him expertise as he refined a plan to develop data gathering and analysis tools for the insurance industry.

Now, the New Boston company is generating between $4 million and $5 million in revenue, has nearly 20 employees and is primed to double its workforce within the next couple of years. 

"One of the things I learned was that being an entrepreneur is extremely lonely. It's you against the world," said Smith, a long-time veteran of the insurance industry. "What TechOut did was give me almost some brothers that I could go shoulder to shoulder with for advice, support, counseling and ideas."

The 2017 edition of TechOut offers all of that but ups the ante: This year's first-place winner will receive $200,000 in investment funds. The council has extended the application deadline to Oct. 4. (Visit nhhhtc.org or call 603-935-8951.)

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miEdge launches revolutionary new Property & Casualty prospecting solution

New Boston, NH, September 5th, 2017. Property & Casualty professionals can now take advantage of the new miEdge™ prospecting solution, combining over 25 individual data sources for a truly comprehensive Property & Casualty lead generation and prospecting platform. miEdge continues to develop innovative data solutions, providing best in class prospecting and data analytics solutions for the insurance and financial service industries.

Property & Casualty is an exciting addition to the line-up of miEdge strategic prospecting solutions. miEdge has incorporated data from many different sources including Department of Labor, IRS, DOT, OSHA, WHD and other key sources into a ground-breaking searchable platform. P&C professionals have access to a single searchable database saving time and accessing current, accurate information on over 1 Million employers in the United States.

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Customers Who Have the Edge...
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miEdge is the first tool we have found that can provide us real time 5500 data intelligence. The data is up to date and accurate so we feel confident using its dynamic search feature to find companies that may be out of compliance. As a UBA member firm, our partnership with miEdge is invaluable.
Trygve Halverson
Vice President, Granite Group Benefits
Customers Who Have the Edge...
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miEdge has been a life saver on time and energy to identify the right prospects in our area! It's up to date technology and sorting features makes it easy to track, identify, and develop the proper marketing strategy to land new business. We would highly recommend this system to all.
Bryan G. Yates
Business Serv & Dev Advisor, The Bagnall Company
Customers Who Have the Edge...
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We have used FreeERISA, Judy Diamond and many others, but nothing compares to the user-friendly miEdge system. Their 5500 information is very accurate and updated regularly. We've found this gives us a distinct advantage when meeting with a prospect to discuss fees and whether they are in compliance. If you're considering purchasing a prospecting database, I would highly recommend you contact the miEdge team for an overview.
Tim Elkin
Regional Territory Executive, Vitals-SmartShopper
Customers Who Have the Edge...
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Landmark Benefits has been using miEdge for a couple years and have found the product to be instrumental in our dramatic growth during this time.
Thomas M. Harte
President, Landmark Benefits, Inc.
Customers Who Have the Edge...
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miEdge has allowed DeWitt Stern to focus its energy on the market segment that fits our service model. miEdge is not just a user friendly competitive data base, but a resource which enables us to create comprehensive client specific intelligence used in peer benchmarking. Our client and prospects appreciate the fact that we have taken the time to understand them before we meet. miEdge made the public 5500 data always available, usable in a dynamic, but accurate format. We look forward to growing with you.
Edmund J. White
Managing Director, DeWitt Stern Group Planning Services, LLC.
Customers Who Have the Edge...
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miEdge has been a game changer for prospecting! Easy to use, tons of search parameters, easily extractable data and great customer service. I can’t imagine doing without it! Thanks miEdge!

Michael Rider
Employee Benefits Insurance Agent, AssuredPartners NL
Customers Who Have the Edge...
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miEdge has been the most effective prospecting software I have ever used. I literally feel like I'm cheating every time I log in.
Anthony R. Cabana
Vice President-Benefits, Cross Insurance
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