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Rough Notes, November 2012 - Navigating A World of Opportunity

miEdge™ delivers employee benefits business intelligence to producers in real time. By Nancy Doucette

Nicole Jones-Gyllstrom, CIC, knows a good thing when she sees it. However, when that "good thing" provides her organization with a competitive advantage, she's not one to shout the news from the housetops. "I wasn't entirely sure I wanted to be interviewed for this article," she says with a laugh. "Candidly, I haven't been telling anybody outside our organization about this product because it really gives us an edge. It's changed my game completely."

Jones-Gyllstrom is president of Ascension Benefits & Insurance Solutions, a division of Ascension Insurance, Inc., which has 35 locations nationwide. About 50% of Ascension's total revenue is from benefits. Her secret weapon is miEdge™, a business intelligence system designed for employee benefits professionals.

In the marketplace for just under a year, miEdge, headquartered in New Boston, New Hampshire, is the brainchild of Mark Smith, ACII, CIC. Smith came to the United States from the United Kingdom about 12 years ago. He already had nearly a decade of insurance experience when he emigrated. In short order he was CEO of the New England region for USI and during his seven years in that position, he reports that the six New England states he was responsible for grew from $12 million in revenue and about 80 employees to $75 million in revenue and 320 employees.

"I'm a sales guy by trade and a P&C guy by training," Smith declares.

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