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Rough Notes, November 2012 - Navigating A World of Opportunity

miEdge™ delivers employee benefits business intelligence to producers in real time. By Nancy Doucette

Nicole Jones-Gyllstrom, CIC, knows a good thing when she sees it. However, when that "good thing" provides her organization with a competitive advantage, she's not one to shout the news from the housetops. "I wasn't entirely sure I wanted to be interviewed for this article," she says with a laugh. "Candidly, I haven't been telling anybody outside our organization about this product because it really gives us an edge. It's changed my game completely."

Jones-Gyllstrom is president of Ascension Benefits & Insurance Solutions, a division of Ascension Insurance, Inc., which has 35 locations nationwide. About 50% of Ascension's total revenue is from benefits. Her secret weapon is miEdge™, a business intelligence system designed for employee benefits professionals.

In the marketplace for just under a year, miEdge, headquartered in New Boston, New Hampshire, is the brainchild of Mark Smith, ACII, CIC. Smith came to the United States from the United Kingdom about 12 years ago. He already had nearly a decade of insurance experience when he emigrated. In short order he was CEO of the New England region for USI and during his seven years in that position, he reports that the six New England states he was responsible for grew from $12 million in revenue and about 80 employees to $75 million in revenue and 320 employees.

"I'm a sales guy by trade and a P&C guy by training," Smith declares.

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Customers Who Have the Edge...
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miEdge is the first tool we have found that can provide us real time 5500 data intelligence. The data is up to date and accurate so we feel confident using its dynamic search feature to find companies that may be out of compliance. As a UBA member firm, our partnership with miEdge is invaluable.
Trygve Halverson
Vice President, Granite Group Benefits
Customers Who Have the Edge...
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miEdge has been a life saver on time and energy to identify the right prospects in our area! It's up to date technology and sorting features makes it easy to track, identify, and develop the proper marketing strategy to land new business. We would highly recommend this system to all.
Bryan G. Yates
Business Serv & Dev Advisor, The Bagnall Company
Customers Who Have the Edge...
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We have used FreeERISA, Judy Diamond and many others, but nothing compares to the user-friendly miEdge system. Their 5500 information is very accurate and updated regularly. We've found this gives us a distinct advantage when meeting with a prospect to discuss fees and whether they are in compliance. If you're considering purchasing a prospecting database, I would highly recommend you contact the miEdge team for an overview.
Tim Elkin
Regional Territory Executive, Vitals-SmartShopper
Customers Who Have the Edge...
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Landmark Benefits has been using miEdge for a couple years and have found the product to be instrumental in our dramatic growth during this time.
Thomas M. Harte
President, Landmark Benefits, Inc.
Customers Who Have the Edge...
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miEdge has allowed DeWitt Stern to focus its energy on the market segment that fits our service model. miEdge is not just a user friendly competitive data base, but a resource which enables us to create comprehensive client specific intelligence used in peer benchmarking. Our client and prospects appreciate the fact that we have taken the time to understand them before we meet. miEdge made the public 5500 data always available, usable in a dynamic, but accurate format. We look forward to growing with you.
Edmund J. White
Managing Director, DeWitt Stern Group Planning Services, LLC.
Customers Who Have the Edge...
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miEdge has been a game changer for prospecting! Easy to use, tons of search parameters, easily extractable data and great customer service. I can’t imagine doing without it! Thanks miEdge!

Michael Rider
Employee Benefits Insurance Agent, AssuredPartners NL
Customers Who Have the Edge...
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miEdge has been the most effective prospecting software I have ever used. I literally feel like I'm cheating every time I log in.
Anthony R. Cabana
Vice President-Benefits, Cross Insurance
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